Business Coach Uncovers 5 Easy Ways to Capture Marketing-Driven Testimonials
I count my outstanding testimonials as one of my top three business assets. So as a small business consultant, it pains me to see woman-owned businesses sprinkle their websites and marketing packets with weak, waste-of-space quotes like "You were great to work with!" and "A real treat--I would hire you again!" Blah! To convince a potential client to hire you, your testimonials must be truly awe inspiring. A "marketing-driven" testimonial must clearly establish the client"s problem, describe the solution, and then champion the end result of having used your product or service. I tell my business coaching clients to think of marketing-driven testimonials as mini-stories. The mini-stories are complete with a central character (your client), a riveting dilemma (their terrible situation before they hired you), and the happy ending (the great results you delivered and that they are now enjoying.) Here are the 5 tips for capturing marketing-driven testimonials that have worked for my business coaching clients: Tip #1: Let your client know at the START of your relationship that you'll be asking for a testimonial. You can casually mention this in conversation, or include it in your client agreement. All you need to say is something like this: "I know we're going to achieve great results together! As we do, I'm going to ask if I may quote you or if you would write a testimonial for me. Is that okay with you?" Tip #2: Take advantage of the honeymoon period for a glowing endorsement of YOU. The first 30-60 days of working with a client are rosy. They love you, you love them, and they're motivated to make changes and are taking action. Now it's your turn to take action and ask them to write a testimonial for you. Tip #3: Not everyone is a Mark Twain so offer to supply a draft for their approval. How do you think books get all those glowing, beautifully-crafted testimonials for their covers? Most authors and/or publishers draft them and send them for approval or tweaking. People are more than happy to help... but are often too busy to type up the testimonial you so dearly want. So, help your client out by offering to send a draft for their modification and approval. They will be thrilled and much more likely to get it done quickly for you! Tip #4: Steer in the marketing-driven testimonials in the direction of results, not simply about how much they like you. We know your clients love you but what really makes an impression on your Almost-Client (which is who the testimonial is intended for, right?) is results. When you first start working with a client, make a note describing their circumstances and issues. Use this as a comparison in their testimonial to show how far they've come. Tip #5: A good tale is always interesting to read, even if it seems long. It's tough to convey everything you want in one or two sentences, so let your testimonials read like a mini-story. Woman-owned businesses seem to avoid the longer testimonial. But once they try what their business coach (me!) recommends, they find that their testimonials become more effective in bringing in new business. You can see marketing-driven testimonials in action on my HorseWise Brilliance Unbridled VIP Signature Branding and Marketing program page. The testimonials are strategically sprinkled throughout the page to emphasize the information on the webpage which is adjacent to them. You'll notice that most testimonials also include a photo to personalize the story and bring it to life. Aim for one or more fresh marketing-driven testimonials every month and you'll soon have an enviable collection that significantly adds power to your marketing arsenal. (And you'll get an A+ from your marketing coach!) Article Source: http://www.Free-Articles-Zone.comBusiness coach Kendall SummerHawk, the "Horse Whisperer for Business" delivers savvy ways for entrepreneurs to turn hectic businesses into 6-figure successes. Get her "7 Quick and Simple Tips to Brand, Package and Price for More Money, Time and Freedom" at www.kendallsummerhawk.com. Kendall SummerHawk ©2007 Show All Articles By Kendall SummerHawkThe Love By Design Mastery System
We have all been programmed since childhood to let go of our dreams and settle only a small piece of the pie. It doesn't have to be that way in fact... I would like to make it known to you upfront, that if you are still single, you can draw in your Soul-mate and be the envy of all your friends and family members enjoying a Soul-based relationship once you have drawn in your perfect companion. If you are in a difficult relationship or marriage, you can determine whether you are in a Soul-based relationship; and most importantly, what to do if you are not. YOU can have it ALL. Truth is, you can have your Soul's wishes and your Soul's dream. and if you really want you can have YOUR ICE CREAM & CAKE and eat it too if you have access to the right system and knowledge that makes the difference to those who live the life they have imagined versus those who just imagine living the life they dream of. Once you have learned the INSIDE SECRETS for relationship mastery, this will give you a practical real world system that will allow you to have the POWER you need to "take names and kick butt" if you want and really get what you have been seeking and what is seeking you. In this way, you can finally experience what you want at the Core Essence of Your HEART'S DESIRE. By far, using a proven system to find and draw in your perfect companion is not only the surest way to bring abouta blissful and fulfilling relationship for yourself, but also the SAFEST way! Instead of making all the painful errors YOURSELF of choosing the wrong partners, making the dumbest relationship decision, suffering from all kinds of relationship heartache and headaches, even to the extent of losing all of YOUR own money and wasting all of YOUR time in an abusive or unfulfilling relationship ... Why not make INFORMED choices and decision starting from today? |
The Two Biggest Secrets to Attracting ANY Man
There are TWO secrets to attracting any man, and you already have these skills! You need to know WHAT MEN WANT. Once you have read about what men really want, there are two simple things that are going to help you get your man. Picture this: It's a year from today (or a lot sooner), and you are no longer alone. You have managed to turn around your previous pattern of bad or unfulfilling relationships and have immersed yourself in all the knowledge you need to make it in the new dating scene. You applied the many techniques and suggestions and have had some really fantastic dates and met some stunning men. Best of all, you are in a relationship now with a man who truly makes you happy and fulfilled. LOVER QUIZWhat food and drink you should avoid the 24 hours before making love? What month is the peak of a guys testosterone? Which week of a woman's cycle is she the friskiest? What two things done in combination will blow his mind? 
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